You already paid for the content. You just can't find it.
I'll build the system that fixes that — and the media plan that puts it to work — free, for two brands I actually use.
The two problems
They look unrelated. They're the same problem.
- Four years of shoot footage, ambassador clips and customer content spread across drives, phones and DMs. You paid for all of it and can find almost none of it.
- So every week starts from a blank page, and the same six photos get used again.
- Meanwhile the media plan is mostly boosting whatever posted well, with no honest read on what actually drove revenue.
What I build
You own all of it — the code, the data, the accounts. No platform fee to me.
Your entire library, in one place
Upload from any device — phone, drive, camera. Nothing gets left on someone’s laptop.
AI tagging on every asset
Each file tagged automatically against a real taxonomy, with a written description. Find any shot by describing it: “sunset, truck, no logo, vertical.”
Drafted posts, pushed from the library
Content goes out as drafts you approve, built from assets you already own. AI drafts, humans approve.
Paid media, planned properly
Audience strategy first, creative brief second, budget third — the order a Fortune 500 brand does it in, not the order a boosted post does.
Measurement you can defend
Full-funnel attribution instead of platform-reported ROAS marking its own homework.
Why me
I'm not a freelancer who learned advertising on Shopify stores. I spent seven years on the brand side of a Fortune 500 CPG buying media — Meta, TikTok, Pinterest, Snapchat, programmatic, DV360, The Trade Desk — and I was the DSP product owner for two of the largest retailers in the US, negotiating annual joint business plans with platforms and retail media networks.
I also built the asset platform this runs on. It isn't a concept — it's a product I operate. That's why I can hand you one in weeks.
Free means free. Here's what I want instead.
I'm early, and proof is worth more to me right now than the fee. So the build costs you nothing in cash. What I'm asking for:
A case study
Named, with real numbers, and the right to publish it.
Two introductions
To brands you respect who have the same problem.
First right of refusal
On the paid media work after the build. Not an obligation — just first ask.
Product
An agreed amount at retail. Costs you roughly a third of that, and I actually want it.
Anir Mallik · Apex Media · Frisco, TX · 214-417-3294 · apexmedia.media