ai search

Your next customer may never see a search result.

More buying decisions now start with an AI answer or an AI agent instead of ten blue links. If your site isn’t built for that, the assistant recommends someone else.

The shift, in numbers

Search is shrinking. AI answers are growing.

−25%

Traditional search engine volume will drop 25% by 2026 as people move to AI chatbots and virtual agents.

Prediction · Gartner, Feb 2024
50%

Half of consumers already use AI-powered search when they look for products and services.

Survey · McKinsey, Oct 2025
8% vs 15%

When Google showed an AI summary, people clicked a regular result on 8% of searches, versus 15% without one.

Measured · Pew Research Center, Jul 2025
+693%

Traffic from generative AI tools to US retail sites grew 693% year over year in the 2025 holiday season.

Measured · Adobe Analytics, Jan 2026
$750B

By 2028, $750 billion in US revenue will flow through AI-powered search.

Prediction · McKinsey, Oct 2025
−50%

By 2028, brands’ organic search traffic will fall by 50% or more as consumers adopt AI-powered search.

Prediction · Gartner, Dec 2023
90%

By 2028, 90% of B2B buying will be intermediated by AI agents, over $15 trillion of spend.

Prediction · Gartner, Oct 2025
2028

AI search visitors are projected to overtake traditional organic search visitors by early 2028.

Prediction · Semrush, Jul 2025
Where the money is going

Advertisers are already following.

Spending on ads inside AI search is forecast to grow from under 1% of US search ad budgets in 2025 to 7% in 2028 and nearly 14% in 2029. Budgets move where buyers are.

AI search’s share of US search ad spending, 2025 to 2029Rises from 0.7% in 2025 to 1.3% in 2026, 2.8% in 2027, 7.0% in 2028 and 13.6% in 2029 (EMARKETER forecast).0%5%10%15%2025: 0.7% (estimate, EMARKETER)0.7%20252026: 1.3% (forecast, EMARKETER)1.3%20262027: 2.8% (forecast, EMARKETER via Tech Monitor)2.8%20272028: 7.0% (forecast, EMARKETER via Tech Monitor)7.0%20282029: 13.6% (forecast, EMARKETER)13.6%2029
Share of total US search ad spending going to AI search (ads in generative AI platforms and AI summaries). 2025 is an estimate; 2026 onward are forecasts. Source: EMARKETER; hatched bars (2027–2028) as reported by Tech Monitor.
View as a table
YearShareType
20250.7%estimate
20261.3%forecast
20272.8%forecast
20287.0%forecast
202913.6%forecast
What we do about it

Built to be the answer.

Clear, citable answers

Service pages written as direct answers to the questions buyers ask, the format AI assistants quote.

Structured data

Schema for your business, services, reviews and projects, so machines read your site without guessing.

Reviews where AI looks

Fresh reviews on your site and your Google profile; AI answers lean on them to recommend a business.

Consistent business details

The same name, address, phone and service area everywhere, so you are never two businesses to a machine.

Fast, clean pages

Pages that load quickly and render without scripts getting in the way of crawlers.

Measured

We track how often you show up in AI answers and what that traffic is worth.

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